Category: Experience Design

What’s up with Google Search on Mobile?

Seen below Google has three different search experiences on my iPhone and I’m not sure which result to trust. I’m torn between choosing Thai Select, Aceluck, or Pongsri. I’m certainly not going to go to because that isn’t a restaurant and, knowing Google keywords, smacks of advertising. I think I’m going to go to ...

Is Growth Hacking Nonsense?

I had to jump in. This is my contribution to this ( discussion on Quora; I walked into a talk a few months ago here in New York where a self-proclaimed growth hacker gave his spiel about the practice. The room was overcrowded and people were hanging on to the walls eager to get their questions answered at ...

Towards a Unified Theory of Interaction Design

Mind map of my current thinking on understanding experience design across a variety of disciplines. Click to launch the PDF version with embedded links. Towards a Unified Theory of Interaction Design  

Engagement Topology – part three

Mapping depth and length of engagement for each target persona.

Brand Flow – part two

Brand Flow showing an emphasis on in-store and social engagement.

Brand Flow – part one

Brand Flow is an illustration of brand engagement across various touchpoints. It helps to have a mental model that indicates movement through a brand – as a customer would normally experience it across time. The categories or platforms of engagement are discretionary and depend on business objectives. Brand Flow is an excellent tool to use ...

Topologies of Engagement – part two

Changing the axis of the map reveals the potential for deeper customer engagement points along a multitude of platforms.

Topologies of Engagement

I’ve been developing several different mental models to help visualize a theory of brand that can be easily understood. In a Topology of Engagement the expanse of the customer experience is visualized. Via platforms that add value to the exchange the experience itself becomes non-linear. Most models like to portray this experience as a pathway ...