Category: Story mapping

Arcadia in Munich

Another amazing workshop – this time in Munich. Much to learn each and every time I do these workshops. For the first time my team in New York generated a customer journey using an algorithm written by Joe McHeffey that allowed us to harness the cognitive powers of IBM’s Watson. We gathered data from both ...

Celebrating my 30th Workshop

Celebrating my 30th workshop. I’ve done them now for clients and internal teams, with small teams and with groups as large as 70. And yes, they get a bit unwieldy at that size. And here’s what I’ve learned along the way; Stakeholder buy-in is essential. Both for the workshop itself and all activities that come ...

Story Mapping

This time with a financial services client. Always fun to do with clients whose product or service impacts our everyday lives so directly. We spent several months developing very robust personas – based on data and analytics from a wide range of sources. It’s the best way to go and makes the workshop flow more ...

Design Workshops

  Did a design workshop the other day. It was a very useful way for the team to build consensus and kickstart the project.

Story Mapping

  Getting better with using the color stickies. This one was for a story mapping session with our IBM client.

Story Mapping in Singapore

Spoke to a large gathering of our Asia Pacific team in Singapore this past week. Took them through story mapping and did a quick Jeff Patton style warm up exercise with them. If you look closely enough at the photo you’ll see the yellow stickies. I spoke for nearly two hours and answered a ton ...

story mapping

Adventures in Storymapping

Story mapping is a facilitated group activity that empowers teams to think empathically and uncover opportunities to create valued products or services. It is visual, it is active and it is meant to inform the development of a testable hypothesis that can further drive innovative ways of thinking and better solutions to opportunities that may ...