Seen below Google has three different search experiences on my iPhone and I’m not sure which result to trust. I’m torn between choosing Thai Select, Aceluck, or Pongsri. I’m certainly not going to go to menupages.com because that isn’t a restaurant and, knowing Google keywords, smacks of advertising. I think I’m going to go to Aceluck because I’m using Maps and I’d like to find one close to work. And it has a higher rating. Pongsri is just way too far away and those search results in Safari seem just plain wonky. Thai Select in Google is just too expensive and has a lower rating. So I think I’m going to stick with the results in Maps.
A colleague just noted that scale changes per app. Maps offers the most contextually relevant (“closest to me”) results while Google and Safari each take a consecutive step out.