Co:Create is a methodology I developed with my team to closely partner with clients, their internal teams and their customers to help define new product and service offerings and marketing plans to support them. Co:Create is a workshop and stage-gated process that always puts the customer first.
Co:Create relies heavily on ethnographic research and artificial intelligence to deliver actionable insights. Combining focussed human empathy with data driven insights provides the foundational layers to help create products and services that help people achieve their goals.
Co:Create is time constrained and based on design sprints with workshops marking each phase. These one to two day workshops help validate results and assumptions with stakeholders and customers and guide iterations to propel the team forward. The workshops are hands-on and emphasize making instead of just delivering. The end results are outputs that have been stakeholder – and customer – approved.