Mapping depth and length of engagement for each target persona.
Things seen and observed.
Brand Flow showing an emphasis on in-store and social engagement.
Brand Flow is an illustration of brand engagement across various touchpoints. It helps to have a mental model that indicates…
Changing the axis of the map reveals the potential for deeper customer engagement points along a multitude of platforms.
I’ve been developing several different mental models to help visualize a theory of brand that can be easily understood. In…
Fred Wilson’s post here() on marketing prompted me to give some thought to the changing nature of marketing and advertising…