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  • Journeymaps and the MET Framework

    There area a myriad of tools now out that purport to make journey mapping a simple drag and drop process. A few of them are quite good and will certainly get better.…

    August 14, 2018
    Story mapping
  • Story Mapping

    This time with a financial services client. Always fun to do with clients whose product or service impacts our everyday lives so directly. We spent several months developing very robust personas –…

    May 7, 2015
    Story mapping
  • Story Mapping

      Getting better with using the color stickies. This one was for a story mapping session with our IBM client.

    May 7, 2015
    Story mapping
  • Story Mapping in Singapore

    Spoke to a large gathering of our Asia Pacific team in Singapore this past week. Took them through story mapping and did a quick Jeff Patton style warm up exercise with them.…

    October 12, 2014
    Story mapping
  • story mapping

    Adventures in Storymapping

    Story mapping is a facilitated group activity that empowers teams to think empathically and uncover opportunities to create valued products or services. It is visual, it is active and it is meant…

    August 23, 2014
    Story mapping

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