CASE STUDY

The Wall Street Journal: Digital Transformation

01

Opportunity

WSJ needed to attract younger subscribers while maintaining trust with 4.5 million existing readers. Modernize the digital experience without compromising journalistic integrity.

02

Role

VP, Experience Design, leading a team of UX designers across The Wall Street Journal, Barron’s, MarketWatch, and Factiva.

03

Solution

  • Designed the “trust module” showing journalist credentials, editorial standards, and fact-checking processes to rebuild reader confidence
  • Rebuilt newsroom workflows and content creation tools for 1,400 journalists across WSJ, Barron’s, and MarketWatch
  • Led cross-functional strategy sessions aligning editorial, product, and business teams around subscriber growth goals

Impact

17% increase in subscription rate. Drove measurable subscriber growth through improved engagement strategies.