Arcadia: AI-powered insight platform. $25M+ in new business
01
My Role
Founder and design lead for Arcadia, an AI-powered insights platform I conceived and built from the ground up while Director of Experience Design at Havas.
02
Opportunity
Clients had fragmented research data across multiple sources but no way to turn it into actionable customer insights.
03
Result
$25M+ in new business
Became a standalone product offering for Havas.
- Built sales enablement materials and trained teams across Havas on how to use AI for customer insights—this was 2015-2018, when most agencies had never touched AI
- Conceived the end-to-end product vision and designed the complete AI workflow from research input to insight visualization
- Created a methodology that replaced subjective UX research with data-driven, AI-powered journey mapping