CASE STUDY
Bublit – Zero-to-one UX lead and design strategist for a social sharing app.
01
My Role
UX lead and design strategist on a five-person startup team, covering strategy, research, prototyping, and interaction design. Owned the product’s flows, prototypes, and information architecture end to end.
02
Opportunity
A social app where you send photos to friends as bubbles, built on a geo-located ad model: pass a favorite store, get a personalized offer. The job was making something people opened daily while generating the location and preference signal that made the advertising valuable.
03
Result
Launched Bublit on the Google Play Store, from blank page to shipped product.
- Designed the send and receive flows end to end
- Reduced onboarding to a single sign-in screen
- Tied everyday sharing to the geo-located ad model behind the business