Methods

Mapping depth and length of engagement for each target persona.

Brand Flow showing an emphasis on in-store and social engagement.

Brand Flow is an illustration of brand engagement across various touchpoints. It helps to have a mental model that indicates…

Changing the axis of the map reveals the potential for deeper customer engagement points along a multitude of platforms.

I’ve been developing several different mental models to help visualize a theory of brand that can be easily understood. In…

Fred Wilson’s post here() on marketing prompted me to give some thought to the changing nature of marketing and advertising…

I was listening to a dharma talk the other day about the Buddhist concept of Anatta or “not-self”. I had…