Bruce Chatwin’s book, The Songlines, inspired me to think how I might design an application that would enable composers to create and map music to a specific geography. In the book Chatwin describes Songlines as, “…the labyrinth of invisible pathways which…

Did a design workshop the other day. It was a very useful way for the team to build consensus and kickstart the project.

Brand Flow showing an emphasis on in-store and social engagement.

Brand Flow is an illustration of brand engagement across various touchpoints. It helps to have a mental model that indicates movement through a brand – as a customer would normally experience it across time. The categories or platforms of engagement…

Changing the axis of the map reveals the potential for deeper customer engagement points along a multitude of platforms.

I’ve been developing several different mental models to help visualize a theory of brand that can be easily understood. In a Topology of Engagement the expanse of the customer experience is visualized. Via platforms that add value to the exchange…