People Magazine App – #1 in the App Store
Top spot for magazines and publishing on launch day.
01
My Role
UX and design lead on a team of 5, charged by our CEO to create this app in 12 weeks—what he called our “moonshot” to compete with TikTok and Instagram. I used AI in my workflow to develop early prototypes to learn and validate our ideas.
02
Opportunity
People magazine needed to compete with TikTok and Instagram for 98 million subscribers who expect endless, personalized content—without sacrificing editorial integrity.
03
Result
I designed AI-powered “rabbit holes” feature that creates personalized story pathways while keeping writers and editors in control of what gets published
#1 in the App Store