CASE STUDY
People Magazine App – #1 in the App Store
Top spot for magazines and publishing on launch day.
01
My Role
Led design and user research for an AI-powered mobile app reimagining how 98 million People magazine readers discover and engage with celebrity content. I used AI in my workflow to develop early prototypes to learn and validate our ideas.
02
Opportunity
People magazine needed to compete with TikTok and Instagram for 98 million subscribers who expect endless, personalized content—without sacrificing editorial integrity.
All designs by the wonderfully talented Dana Sellers ->
03
Result
#1 in the App Store
I designed AI-powered “rabbit holes” feature that creates personalized story pathways while keeping writers and editors in control of what gets published