The Wall Street Journal: Digital Transformation
01
My Role
VP of User Experience, leading a team of UX designers across The Wall Street Journal, Barron’s, MarketWatch, and Factiva.
02
Opportunity
WSJ needed to attract younger subscribers while maintaining trust with 4.5 million existing readers. Modernize the digital experience without compromising journalistic integrity.
03
Result
17% increase in subscription rate. Drove measurable subscriber growth through improved engagement strategies.
- Designed the “trust module” showing journalist credentials, editorial standards, and fact-checking processes to rebuild reader confidence
- Rebuilt newsroom workflows and content creation tools for 1,400 journalists across WSJ, Barron’s, and MarketWatch
- Led cross-functional strategy sessions aligning editorial, product, and business teams around subscriber growth goals