A fantastic bio of Howard Luke Gossage, an ad man from the 60s who did many, if not all, of the most memorable campaigns in the US. Of particular interest is the bit on his work for David Brower, who was, as the executive director of The Sierra Club in 1966, about to become the first real environmentalist in the US. Congress and President Kennedy had approved the damming of the Grand Canyon and bulldozers were already on site when Brower met with Gossage to create a campaign that would stop them cold. The ads that Brower, Gossage and his team at his agency, the Firehouse, created to stop the flooding of the Grand Canyon marked the beginning of the environmental movement in the US. The book is well worth a read. Get it here.