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Brand Flow showing an emphasis on in-store and social engagement.

Brand Flow is an illustration of brand engagement across various touchpoints. It helps to have a mental model that indicates movement through a brand – as a customer would normally experience it across time. The categories or platforms of engagement…

Changing the axis of the map reveals the potential for deeper customer engagement points along a multitude of platforms.

I’ve been developing several different mental models to help visualize a theory of brand that can be easily understood. In a Topology of Engagement the expanse of the customer experience is visualized. Via platforms that add value to the exchange…

Fred Wilson’s post here() on marketing prompted me to give some thought to the changing nature of marketing and advertising in this interconnected world. The post started quite the firestorm and nice to see that Fred had a quick riposte…