A small retailer wants to open a new store. Who does she turn to? A good real estate agent is hard to find and trust. And research is hard to do. What…

Spotify did something absolutely brilliant last week. They released their annual “Wrapped” collection of music which turns the usual expectations of data collection on its head. It’s a given that anytime we…

Co:Create is a methodology I developed with my team to closely partner with clients, their internal teams and their customers to help define new product and service offerings and marketing plans to…

If you’ve ever tried to sit and meditate you’ll know how noisy your mind can be. Thoughts rise and fall like a whirl of leaves. They distract, dance and fade and never…

Amazon and Alibaba are reconfiguring our world. They are both racing to become the world’s first trillion dollar companies and have spent the past ten years and more accelerating quickly beyond their…

I’m still surprised to see ad agencies struggle after nearly 20 years but it occurred to me a few weeks back that most ad agencies are having a hard time modernizing and adapting…

Mapping depth and length of engagement for each target persona.

Brand Flow showing an emphasis on in-store and social engagement.

Brand Flow is an illustration of brand engagement across various touchpoints. It helps to have a mental model that indicates movement through a brand – as a customer would normally experience it…