There area a myriad of tools now out that purport to make journey mapping a simple drag and drop process. A few of them are quite good and will certainly get better.…

This time with a financial services client. Always fun to do with clients whose product or service impacts our everyday lives so directly. We spent several months developing very robust personas –…

Spoke to a large gathering of our Asia Pacific team in Singapore this past week. Took them through story mapping and did a quick Jeff Patton style warm up exercise with them.…

Story mapping is a facilitated group activity that empowers teams to think empathically and uncover opportunities to create valued products or services. It is visual, it is active and it is meant…