Story mapping is a facilitated group activity that empowers teams to think empathically and uncover opportunities to create valued products or services. It is visual, it is active and it is meant to inform the development of a testable hypothesis…
This is the story of the Saw Mill Sasquatch. May he rest in peace. He was the last of his kind in these parts. As far as I can tell. Folks said his constant stomping around and scaring the chickens…
Last week I discovered that we had a pair at work so I went and tried them out today. It was my first time so lots of fumbling as usual first times go. But first impressions always count. And you…
Seen below Google has three different search experiences on my iPhone and I’m not sure which result to trust. I’m torn between choosing Thai Select, Aceluck, or Pongsri. I’m certainly not going to go to menupages.com because that isn’t a…
Mobile applications sort themselves out into various categories – but nearly all have one desire in common – they’d like to engage you. Please. Preferably in a manner that will have you coming back for more. But most applications fail…
I sent along my post in response to Friedman’s article to a close friend who works for the world’s largest NGO. He’s an economist and has been trying to instill the spirit and practice of entrepreneurialism both within his organization…
This is mandatory reading for us parents who are looking for ways to give our kids a leg up in this new (and future) economy of ours. I apologize for the long windedness of this post and warn that it…
I had to jump in. This is my contribution to this () discussion on Quora; I walked into a talk a few months ago here in New York where a self-proclaimed growth hacker gave his spiel about the practice. The room was…
Mind map of my current thinking on understanding experience design across a variety of disciplines. Click to launch the PDF version with embedded links. Towards a Unified Theory of Interaction Design
Mapping depth and length of engagement for each target persona.
Brand Flow showing an emphasis on in-store and social engagement.
Brand Flow is an illustration of brand engagement across various touchpoints. It helps to have a mental model that indicates movement through a brand – as a customer would normally experience it across time. The categories or platforms of engagement…
Changing the axis of the map reveals the potential for deeper customer engagement points along a multitude of platforms.
I’ve been developing several different mental models to help visualize a theory of brand that can be easily understood. In a Topology of Engagement the expanse of the customer experience is visualized. Via platforms that add value to the exchange…
