Learning Loops
What data wants – creating learning loops to bring the customer closer. Top diagram represents a typical state – bottom diagram represents an optimal state. The more you learn – the closer you bring your customer – and the more…
Things I’ve seen and observed.
Cultures of Learning
Where the opportunity presents itself and the stakeholders/community/company respond with a whole bunch of ideas in response. Develop a governance system that begins to build and expand learning while narrowing down to a single solution. The output is not only…
Story Mapping in Singapore
Spoke to a large gathering of our Asia Pacific team in Singapore this past week. Took them through story mapping and did a quick Jeff Patton style warm up exercise with them. If you look closely enough at the photo…
Adventures in Storymapping
Story mapping is a facilitated group activity that empowers teams to think empathically and uncover opportunities to create valued products or services. It is visual, it is active and it is meant to inform the development of a testable hypothesis…
Inflection Points
I Wore Glass
Last week I discovered that we had a pair at work so I went and tried them out today. It was my first time so lots of fumbling as usual first times go. But first impressions always count. And you…
What’s up with Google Search on Mobile?
Seen below Google has three different search experiences on my iPhone and I’m not sure which result to trust. I’m torn between choosing Thai Select, Aceluck, or Pongsri. I’m certainly not going to go to menupages.com because that isn’t a…
Presence
Mobile applications sort themselves out into various categories – but nearly all have one desire in common – they’d like to engage you. Please. Preferably in a manner that will have you coming back for more. But most applications fail…
Entrepreneurialism – from a cultural point of view
I sent along my post in response to Friedman’s article to a close friend who works for the world’s largest NGO. He’s an economist and has been trying to instill the spirit and practice of entrepreneurialism both within his organization…
Thomas Friedman’s article – NYTimes – Need a job? Invent it!
This is mandatory reading for us parents who are looking for ways to give our kids a leg up in this new (and future) economy of ours. I apologize for the long windedness of this post and warn that it…
Is Growth Hacking Nonsense?
I had to jump in. This is my contribution to this () discussion on Quora; I walked into a talk a few months ago here in New York where a self-proclaimed growth hacker gave his spiel about the practice. The room was…
Towards a Unified Theory of Interaction Design
Mind map of my current thinking on understanding experience design across a variety of disciplines. Click to launch the PDF version with embedded links. Towards a Unified Theory of Interaction Design
Engagement Topology – part three
Mapping depth and length of engagement for each target persona.
“Marketing is for companies with sucky products”
Fred Wilson’s post here() on marketing prompted me to give some thought to the changing nature of marketing and advertising in this interconnected world. The post started quite the firestorm and nice to see that Fred had a quick riposte…